|
|
|
Home > Finance > Fundraising > Fundraising Fundamentals
|
|
|
|
Fundraising Fundamentals
|
|
Successful fundraising requires following certain fundamental steps. Here are two things you have to do with every fundraiser:
1) Increase community awareness of your need
2) Increase community awareness of your offering
Everybody reading this instantly thinks, "Yep, we've got that covered. Everybody in our group knows what we're doing."
Let's take a closer look and see, shall we?
Creating Awareness Of Your Fundraising Need:
1) Can your need be expressed in a single sentence?
2) Has everyone in your group memorized that sentence?
3) Is expressing your need a part of your approach to all supporters?
Test your group from top to bottom.
Randomly ask individuals to tell you why your group is raising money.
I absolutely guarantee you that you'll be surprised at how weak the various answers are.
In many groups, more than 50% of those involved with the fundraiser
will not be able to tell you in a single sentence the specific reasons
why they are raising money.
What about outside your group?
Can you honestly say that you've exhausted every possible approach in
getting the word out to the community about your fundraiser?
Does everybody know why you need money?
Have you done each of these?
Flyers
Posters
Press release
Roadside signs
Newspaper coverage
Public service radio announcements
Pre-kickoff letter, postcard, or email campaigns
Or, are you assuming that all you have to do is tell someone that you're doing a fundraiser and that they'll be glad to help?
Two problems with that approach. One is that most of your group can't effectively communicate your need.
The second is that you are already assuming that your group has more than enough prospective supporters to meet your goal.
Both these problems limit your potential results.
Consider these three points:
One, if your need isn't communicated clearly and concisely, it will not
be understood and internalized as a deserving cause by your prospective
supporters.
Two, if your sellers don't really understand your group's need, then they won't push as hard to meet that need.
Three, if your need isn't general knowledge in your community, then your fundraising job will be that much harder.
Think of "getting the word out" as being similar to softening up the
beachhead during the Normandy invasion. If you don't do the advance
prep work, you're much more likely to meet a hostile response.
Creating Awareness Of Your Fundraising Offering
The second fundraising fundamental goes hand-in-hand with creating an awareness of your need.
Creating an awareness of your offering is just as important as telling people why your group needs money.
Your fundraising need and your fundraising offering should be closely linked in all your communications.
At the same time you are getting the word out, you need to make sure
the message gets through on exactly what your group is doing to raise
funds.
Just as with expressing your need, everyone in your group should be
able to sum up your fundraising offering in a single sentence.
That sentence should also reinforce the emotional foundation that is derived from recognition of your need.
So what in the heck does all that mean?
Put simply, if someone believes your need is real and agrees with the value proposition of your offering, they will help you.
And what's your fundraising value proposition?
It's a summation of your offering, combined with a reminder of your
need, that's expressed in a way that informs each prospective supporter
of what's in it for them.
In other words, your prospect needs to:
1 - Be aware of your need
2 - Be linked to it on an emotional level
3 - Be in agreement that your offer has real value in it for them
Getting your need and your offering across to as many potential supporters as possible is the essence of fundraising.
Take the time to develop single sentence statements for your fundraiser covering both of these fundraising fundamentals.
Teach everyone in your group how to communicate these basic value statements when they talk to prospective supporters.
Conclusion
Executing well on these fundraising fundamentals -- communicating your
need and communicating your offering -- ensures that your fundraiser
will be a smashing success. |
|
Article Source:
http://articlesfind.info/ |
|
|
|
Please Rate this Article
|
|
|
|
What are you looking for? |
|
|
|
|
New Article
|
|
|
|
|
|
|
|
|
|
|
|
Copyright © 2006 http://ArticlesFind.info. Partner sites: Noi
That, Dien thoai di dong, Du
lich, Thoi trang, Quản
lý cổ đông, Quan Ly Nha Hang,
Phan mem, Phan
mem, Phan mem viet nam
Phần mềm nhà hàng, Quản
lý nhà hàng, Diễn đàn ngân hàng,
Download phần mềm, Free
Article, Article Business, Global
in arm, Article Nutrition
article Confederation, Article
Find, Article News, Articles
Find, Article health, Article
Marketing
Phần mềm nhân sự Phần mềm bán hàng Phần mềm Khách sạn Quản lý khách sạn
Phần mềm diệt virus Download Firefox |Giấy Dán Tường | Giấy Dán Tường | Nội Thất Xuân Hòa| Nội Thất Hòa Phát| Nội thất 190 | Nội thất văn phòng | Bồn tắm cao cấp | Tủ bếp | Tủ bếp | Ván sàn gỗ tự nhiên | Rèm văn phòng | Giàn phơi thông minh | Thảm sàn | Thảm trải phòng | Thảm trải văn phòng | Trần thạch cao | Nội thất phòng khách | Thiết kế nhà | Giấy dán tường hàn quốc | Tủ bếp | Nội thất hòa phát | Nội thất xuân hòa | Rèm văn phòng | Giấy dán tường | nội thất hòa phát | Gan nhiễm mỡ | Tủ bếp đẹp | Vật liệu xây dựng | Vật liệu xây dựng hà nội | eglo | ván sàn | nội thất fami | Nội thất fami | Xuân hòa | Trần thạch cao | Thiết bị vệ sinh | Nội Thất Văn Phòng | Đèn Trang Trí | Thảm văn phòng | oto tải | Thiết kế xây nhà | Kiến Trúc | Đèn trang tríHoa trang trí | Sofa da | Sofa gỗ |
| Giấy dán tường| Giấy dán tường đẹp | Bàn để laptop | Học lái xe Học lái xe | Oto tai|Exchange sites: Contact Us (email: redbluevn@yahoo.co.uk)
|
|