| Why branding is more than a pretty logo |
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Your brand is so much more than that cool little swoosh logo the graphic designer developed for you
Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very difficult to tell them apart.
This was a product of rushing to market. |
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| What is Branding and Why Do You Want It? |
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Talking about branding is like talking about leadership. There are coaches and courses which purport to teach leadership, but as we all sense thats why we want so badly to learn it leadership comes from character and inner qualities. |
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| What is Branding, and Why Do I Need It? |
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The most valuable asset a company has is its Brand. You may laugh, but without an established brand or corporate identity you will have to work ten times harder and spend twice as much money to reach the same level of results as your competitor with a strong Brand.
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| Use Your E-mail Address As a Branding Tool |
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Even before you launch your website, you can (and should) beginto use your domain name. Why? Because it is the worlds cheapestadvertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file. |
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| Tales of the Touareg and other adventures in branding |
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Youre not likely to see a Volkswagen in the winners circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winners circle, year after year. Everyone knows the touchstones of branding creating value, consistency, visibility and loyalty. |
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| Small Business And Branding Why And How? |
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When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; |
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